Former head of global advertising and analytics strategy at Last.fm, Anirban Saha has just been appointed Head Of Digital Strategy at Anorak London (formerly Scruffy Bird PR, in case you're still catching up). Saha, who also formerly working in interactive marketing at AOL Europe, joins the rapidly growing team at the London-based PR company.
Anorak co-director Laura Martin told CMU: "We are extremely pleased to have brought Anirban into the company. He provides invaluable insight and digital knowledge which not only strengthens our award winning online PR department - headed by Alex Fordham - but in addition aids the company's growth as a whole. He'll also be using his marketing background to work on branding initiatives - he's a valuable asset to our team".