Rumour has it AOL might branch out from its ISP business to move into the digital music space. The rumours follow reports that AOL is developing a new media player which will be separate for the client application used by its customers to access the company's own 'closed-access' content and services.
The new media player would have various functions including access to AOL's own audio and video content, and the facility to use the services of AOL's partners, including MusicNet and iTunes.
The development of a stand alone media player has led to speculation that AOL might make aspects of its content services available to non-AOL customers for the first time - perhaps through a new download platform or music-based subscription service.
The player is currently being beta-tested by AOL customers. The ISP's long term plans for the player will become more apparent once those tests are complete.