Apple have added the facility to pay for tracks bought on the US version of iTunes via PayPal, expanding the service to those online shoppers without credit cards. While some question how cost effective using PayPal to pay for online purchases really is (they make their money by taking a cut on every transaction using the service), it has proved particularly popular with eBay customers who don't have a credit card, or who are unwilling to use their credit cards online.
To launch the new payment facility, Apple have said the first 500,000 customers to sign up to iTunes with PayPal as their payment method will get five free songs.
No word yet on if and when PayPal will be made available as a payment method to UK based iTunes customers.