Nov 18, 2005 • 1 min read

Apple biggest player in Japanese digital market

Business Computer News reports Apple holds a 60% share of Japan's MP3 player market, despite launching its iTunes Music Store there only this summer, and analysts say the wider mobile content sector matters more.

Apple continues its dominance of the global digital music sector with the news that they now have the biggest share of the MP3 player market in Japan, despite only launching their iTunes Music Store there this summer. According to a report by Business Computer News, Apple has a 60% share of the Japanese market, which is important firstly because Japan is the second biggest music market in the world, and secondly because it means they are beating Sony on their home turf in the ongoing digital music battle

Responding to those reporters, a spokesman for Apple told reporters: "Since the launch of the iTunes Music Store this summer, and introduction of the iPod nano and fifth generation iPod, market share in Japan has grown rapidly, solidifying iPod's position as the number one digital music player".

However, some industry analysts point out that the digital music player sector in Japan is tiny compared to the country's mobile content industry, which is way ahead of the mobile entertainment sector anywhere else in the world. With that in mind, sorting out its long term mobile or wireless strategy beyond its existing iTunes phone relationship with Motorola seems to be key if Apple really wants to dominate the future of digital music in Japan.

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