Talking of Apple, and more good news for the computer giant
- well, good news for their egos if not their pockets. A survey of marketing types by branding consultancy Interbrand has awarded
Apple the title of top brand of the moment. They take the top spot in the regular poll from Google, who have been ranked number one since 2002. Needless to say, the boost in perceived brand esteem is primarily thanks to the computer firm's successes in the digital music space.