Feb 8, 2006 • 1 min read

Apple pass 12 million video sales mark

Apple says it has sold over 12 million videos through the iTunes Music Store, and has announced TV show deals with Showtime Networks and a cheaper 1GB iPod nano.

Apple say they have now flogged more than 12 million video downloads via their iTunes Music Store, which is a lot. This is both good and bad news for the music business. It means that Apple is helping record labels turn music videos into a revenue stream - which is the good news. But it also means the sale of TV shows is becoming an increasingly important part of the iTunes mix - which means new competition for iPod owners' weekly download spend, threatening record labels' digital music revenue stream almost as soon as it has been established. Furthering that threat - Apple have announced a deal with the CBS owned Showtime Networks which will make a number of new TV shows available for download via the iTunes Music Store - wonderful.

Elsewhere in Apple news, the computer firm has announced it is launching a 1GB iPod nano - a smaller capacity player that takes the nano into the more budget player price range - they will retail in the US at $149, compared to $199 for the 2GB player.

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