Apple have announced they have sold over one million videos through its iTunes Music Store in less than a month. As previously reported, videos, including music videos, short films and episodes of popular ABC TV shows, were added to the download platform on the launch of the new iPod Video back on 12 Oct, and it seems sales have taken off quickly.
Commenting on passing the one million video downloads mark so quickly, Apple boss Steve Jobs told reporters: "Selling one million videos in less than twenty days strongly suggests there is a market for legal video downloads. Our next challenge is to broaden our content offerings, so that customers can enjoy watching more videos on their computers and new iPods."
Top video downloads in the first few weeks of sale include music videos from Fatboy Slim, Coldplay and Kanye West, Pixar short films like 'For the Birds' and 'Boundin', and, unsurprisingly, episodes of hit TV shows like 'Lost' and 'Desperate Housewives'.
Despite the seemingly large appetite for these kind of video downloads, some point out that most Apple launches are followed by immediate sales booms as Apple-loyal consumers and early adopters quickly snap up the new technology or content that is on offer. Those observers say it will take more time to assess if there is a mainstream audience for content of this kind.