A million people have subscribed to podcasts via Apple's iTunes. Well, a million subscriptions have been processed - chances are most people have subscribed to more than one podcast stream, so the actual number of unqiue users is probably quite a bit less than that.
As previously reported, podcasting is the broadcasting system where by punters sign up to receive regular programmes, which are delivered directly to a subscriber's iTunes library as MP3 files using a slightly enhanced RSS feed. Most of the podcasting content currently available is from the US, including the Apple proprietary content, which includes an audio version of their New Music Tuesday newsletter. The main UK podcast is a version of Virgin Radio's breakfast show, although that has all the music edited out, because quite how the royalty payments will be made on this kind of thing is anyone's guess.
As we may have mentioned, and certainly will be mentioned quite a lot in the next couple of months, CMU will soon launch an audioDaily service offering a free daily round up of music news type stuff as an MP3 download or podcast service (you choose which you use). We're doing test transmissions as we speak, and you can check it out at http://www.cmumusicnetwork. Let us know what you think. And if you want to use our podcasting expertise to distribute your content - well, you'll need to speak to the guys at UnLimited Digital then won't you - [email protected].