iTunes is accepting pre-orders for the new Coldplay album 'X&Y' following the success of early digital single release 'Speed Of Sound", and will notify their customers via email as soon as the album is available to download. To encourage even more people to pre-order, those who sign up for it in advance of its 7 Jun release date will receive two exclusive bonus tracks, 'Proof' and 'Things I Don't Understand.' It's a first for iTunes (digital pre-ordering has thus far been pretty rare) and part of Apple's ongoing experiments with delivery and extras. It's also significant that customers are unable to pre-order individual tracks but it's thought unlikely that such a policy will be applied to a wider range of products.
May 23, 2005
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1 min read
Apple takes pre-orders for Coldplay album
iTunes is taking pre-orders for Coldplay's X&Y, with those who pre-order before its 7 June release receiving two bonus tracks.