Apr 29, 2008 • 1 min read

Apple threaten UK retailers over cheap iPod imports

Apple is threatening to sue 11 UK websites selling iPods imported from outside the European Union, and is seeking legal fees.

More legal action, and Apple is threatening to sue 11 UK websites who are selling iPods sourced from outside the European Union - mainly from America where the digital music players can be acquired cheaply because of the low value of the dollar compared to the pound - so cheap in fact that they can undercut legit UK retailers on iPods and still make a healthy profit.

In a legal letter sent from London law firm Bird & Bird, and seen by IT website The Register, Apple tell the etailers that they should not "in future import into the EEA [European Economic Area] offer, sell or otherwise put on the market in the EEA any products bearing the rights (save where such products have been first put on the market in the EEA by Apple itself or with Apple's express consent) or assist any other to do so". The IT firm are also asking that that the etailers tell them who is selling them the cheap iPods in the US, and to contribute to their legal fees to date in a bid to avoid potentially crippling full legal action.

It is unclear how the targeted etailers will respond, though one told The Register that he thinks Apple's demands amount to "price-fixing the market", though he admitted it is unlikely any of the targeted companies would want to take the IT giant on through the courts - "It's all a bit of a farce really, but no one will take them [Apple] on in the real world. The company is just too big".

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