Now that we have gone all digital, more news on the dominance of Apple in the digital music space. Following those huge profits announced earlier this year, industry analysts have been looking at the success of Apple's most recent digital music venture, the iPod Shuffle. As previously reported, the Shuffle is a flash memory based MP3 player (i.e. it has no in-built hard disk), meaning it has less functionality but is much cheaper to manufacture, and can therefore be sold at a cheaper price. Despite some cynicism on its launch, it seems that iPod cool is still important at the lower end of the digital music network, with the Shuffle commanding 43% of all flash-based MP3 player sales in Feb in the US this year. Word has it that that success has struck the other manufacturers who make this kind of player hard, forcing them to revamp their strategies a little.
Apr 15, 2005
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1 min read
Apple's iPod Shuffle takes 43% of US flash player sales
Apple's flash-memory iPod Shuffle commanded 43% of US flash-based MP3 player sales in February, forcing rival manufacturers to revamp their strategies.