Staying in Apple's legal department, and news that the computer firm's partnership with Eminem might lead to litigation, though the lawsuit will come from the world of footwear rather than hip hop.
After two years of negotiations Apple recently entered a partnership with Slim Shady which sees an iPod advert set to the rapper's music - an ad promoting both Apple's music players and the forthcoming greatest hits package from Slim Shady. The problem, it would seem, is that while the ad follows a similar pattern to past iPod commercials, it also has several features in common with an advert used by footwear company Lugz three years ago.
Lugz are claiming that the advert, which sees a rapper silhouetted out on a background of reds and browns, is a "rip-off" of their ad, and they have sent a cease and desist letter to the computer firm. Apple are yet to respond to the legal letter, but Lugz seem willing to go to court should they not dramatically change their Eminem campaign. Lugz Executive Vice President Larry Schwartz told the New York Daily News: "We will take whatever legal action is necessary to protect our rights".