A friend remarked the other day that he'd, "just Alphabeat and am now ridiculously happy", which seems to be one of two reactions to these Danes' giggly power pop. The other being confused revulsion at their brand of vacuum packed happiness. I'm proudly in the former team and consider last year's 'This Is Alphabeat' to contain some of the finer recent examples of mainstream European pop music, from the bombast of hit single 'Fascination' to the retro disco of 'Go Go' and the slower paced 'What Is Happening'. Now back with a new single, 'The Spell', they've made a track less immediate than the stand-outs from their debut, but one that gradually weans its way inside your conscience, sounding like a shiny new Madonna single from the early 80s meeting The Pet Shop Boys' camp synth-pop. It really is shocking that it works so well.
Oct 13, 2009
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1 min read
Approved: Alphabeat
Alphabeat release new single 'The Spell', a track that blends early 80s Madonna-style pop with Pet Shop Boys synth-pop.