Mar 22, 2022 • 1 min read

Approved: Elaine

South African artist Elaine, the country's most streamed female act, releases R&B ballad 'Shine' as she looks to an international audience, previewing a forthcoming album.

South Africa’s most streamed female artist, Elaine, now has her sights set on the rest of the world, and she’s getting that endeavour off to a very good start with R&B ballad ‘Shine’.

“’Shine’ is exactly what it feels like to loosen your grip and let go of fear, more particularly the fear of love, in all its forms”, she says. “At the time I wrote it from a place of heartbreak - watching someone you love not love themselves or love you the way you love them, but wishing them the best regardless because you see the light in them”.

“Making this song was special because I make a lot of sad girl music, but this time I expressed my pain in a different way which was refreshing”, she adds. “I can't wait to share the rest of the album with you all. Get ready for sad girl season, it's about to get real emotional”.

Currently working on that album, she adds: “I've got a completely different story to tell. I'm a representation of every African girl that doesn't want to be boxed in”.

Watch the video for ‘Shine’ here:

Great! You’ve successfully signed up.
Welcome back! You've successfully signed in.
You've successfully subscribed to CMU | the music business explained.
Your link has expired.
Success! Check your email for magic link to sign-in.
Success! Your billing info has been updated.
Your billing was not updated.
Privacy Policy