Niko B makes seriously good, unserious music. Unselfconscious and unapologetically mischievous, his debut album ‘Dog Eat Dog Food World’ was unleashed last week.
First previewing some of the bars in his now notorious ‘Victory Lap’ cypher going toe to toe with the likes of Central Cee and Dave last year, the album sees Niko’s cheeky confessional lyricism meet boppy low-fi production. Made almost entirely with beats from rising bedroom YouTube beatmakers, the album spans twelve tracks, delivering acute, introspective observations on small town life that resonate with all, balancing end-times gloom with absurdist wit. The release solidifies Niko’s role as a Gen-Z Mike Skinner: authentic, warm, honest and a little piss-takey.
“Everyone thinks it’s a dog eat dog world, eat someone else before you get eaten”, he says. “While everyone’s around arguing and in competition, I'm just here enjoying my dog food because I like it. This album stemmed from being in awe of everyone around me. I love what people are interested in, even if I don't get it. I love that they love it. This is music I genuinely love. I try to sing in some songs. I have talented friends who are also with me on this project. Please enjoy with open ears, and then listen again while standing on the dining room table or in a car”.
🎧 Listen to 'dog eat dog food world’ here