Business News Digital

Apple Music has signed up over ten million, say label sources

By | Published on Tuesday 28 July 2015

Apple Music

While Apple boss Tim Cook was delightfully vague about the uptake to his firm’s new streaming service last week, according to label sources gossiping to Hits Daily Double, over ten million people are now signed up. And, indeed, said label people are seemingly pretty impressed with the figures that are coming through the system, in terms of users and usage.

Of course, the hype that surrounded the launch of Apple Music – and even more so its short-lived Swift-feud – not to mention Apple fans rushing to upgrade to the latest version of the tech firm’s software, would all have aided that rapid sign-up rate at launch. Though more marketing efforts are now reportedly in the pipeline to maintain the momentum, not least around this year’s MTV VMAs in the US.

All that said, the real test for Apple Music will come in October, where those ten million plus users have to start paying to stream. The hope is that they’ll be so in love with the service by then, they won’t mind handing over a tenner a month to continue accessing all that musical goodness (or at least, won’t be bothered to work out how to opt out of paying). Though whether that transpires at a similarly impressive rate, remains to be seen.