CMU Approved

Approved: Ama Lou

By | Published on Tuesday 25 October 2016

Ama Lou

Ama Lou’s debut single ‘TBC’ arrives in a swell of late night R&B, given jittery energy by clacking hi-hats as her voice softly smooth’s down the roughness. What she delivers with that voice, though, is her view of the Black Lives Matter movement and the events that have seen its rise.

“I write both from primary and observatory points of view”, she tells Nylon. “The verses portray a sense of group and togetherness, standing together and fighting against archaic societal rules opposed by modern feminism and the millennial generation. The pre-chorus references the infamous last words ‘I can’t breathe,’ uttered by Eric Garner, the Staten Island New Yorker choked to death by police in July 2014”.

Another line in the song, “should it be that I lost my way”, is, she says, “kind of a mockery of the media’s perpetuated projected propaganda that labels activism ‘crazy'”, emphasising the “need to make noise and be heard”.

Listen to ‘TBC’ here:

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