CMU Approved

Approved: Ary

By Andy Malt | Published on Tuesday 16 June 2020

Singer, producer and songwriter Ariadne Loinsworth – or Ary, to use her stage name – released a string of well-received singles in 2016 and 2017. However, while her star seemed to be rising, she was becoming disillusioned with the pop world, seemingly unhappy with how her sound was being shaped by other producers.

Having taken time away to re-focus and work on new music by herself, she returns with her first single entirely produced, written and performed on her own, ‘Oh My God’. Her first release under a new record deal with Island, it is her best work to date and starkly different to previous releases. Using multiple contrasting vocal lines to drive the track, she brings in sparse instrumentation to accent the emotional depth of the song.

“‘Oh My God’ is for me the start of a new era”, she says. “For the first time I’ve started making exactly what I want, without thinking about who’s going to hear it or if or where it’s going to live post release. ‘Oh My God’ became a perfect distillation of my emotions at the time, and I honestly can’t wait for everyone to hear it”.

Watch the video for ‘Oh My God’ here;