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Business News Digital
Bandcamp rolls out subscription service option for all
By Chris Cooke | Published on Friday 18 September 2015
Direct-to-fan platform Bandcamp has rolled out its subscription service option to all users, it turns out.
First revealed last November and in beta since then, this new set-up allows artists selling tracks and such-like direct to their fans via the Bandcamp platform to offer a subscription option, so people pay a set sum of money each year or each month for access to all new tracks, and/or back catalogue, and/or other exclusives, whatever the DIY artist chooses and/or thinks his or her fans would like.
The approach has drawn some parallels with the buzzy-for-a-while Patreon platform, where fans pledge to make a payment each time an artist creates (or they can make a monthly contribution there too). Though really the Bandcamp subscriptions option is a new way of delivering the good old fashioned fan club, something that has seemed ripe for better exploitation ever since digital direct-to-fan channels first emerged.
Announcing that it was now rolling out the subscription option for all, Bandcamp also posted this video explaining how it works.