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Business News Media
Bauer buys another Irish radio station
By Chris Cooke | Published on Friday 11 November 2022
Bauer Media is further expanding its radio operations in Ireland by buying Cork-based Red FM.
The media firm became a significant player in Ireland’s radio industry last year by acquiring the Irish side of the Communicorp business, and with it national stations Today FM and Newstalk and some local stations too, including Spin stations in both Dublin and the south west of the country.
Confirming that it is now adding Red FM to its Irish network, Bauer said yesterday: “Bauer Media Audio is committed to ensuring that Red FM continues to grow and develop, providing investment and innovation to create an even better listener experience for the people of Cork, and allowing Red FM to continue providing the music, entertainment and great local news and information that listeners value”.
Then bragging about its impact on the Irish radio industry since the Communicorp acquisition, it added: “Under Bauer Media Audio leadership, Irish radio brands Today FM, Newstalk and Spin have all increased their audience listenership, in addition to being recognised at the annual IMRO Radio Awards for their successes”.
“The business has also invested to launch the GoLoud podcast network – home to some of Ireland’s most listened to podcasts – and invested in audioXi – Ireland’s largest digital audio advertising exchange”.
Commenting on the Red FM deal – which is still subject to regulator approval – Bauer’s President Of Audio Richard Dawkins says: “Cork’s Red FM is an important contributor to Cork’s media and cultural landscape, providing local audiences with much loved entertainment and essential local news and information. Red FM is a fantastic addition to the Bauer Media Audio Ireland portfolio, and we are excited to support its future development”.
Meanwhile, Red FM CEO Diarmuid O’Leary adds: “Over the past two decades, Cork’s Red FM has grown to become one of the region’s most popular radio stations, informing and entertaining listeners across the city and county”.
“I’d like to thank everyone who have been a part of this journey for their contribution, in particular the staff at the radio station, who have been central to our success over the last 20 years”, he goes on. “Red FM is now ready to embark on a new chapter, and I’m sure that as a valued part of Bauer Media Audio, the station will continue to soar to even greater heights”.
