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Bauer Media completes Imagine Radio acquisition, allowing further expansion of Greatest Hits Radio
By Chris Cooke | Published on Monday 23 August 2021
Bauer Media has completed its acquisition of Stockport-based Imagine Radio, meaning yet another expansion of the firm’s Greatest Hits Radio network will now take place at the start of next month. First announced in June, this is the latest in a series of acquisitions of local radio stations by Bauer, most of which have been used to expand the reach of its Greatest Hits Radio brand.
Previously owned by Like Media Group, Imagine Radio itself had previously expanded its reach through acquisition. Originally broadcasting in North Cheshire and South Manchester, it expanded into the Peak District and Derbyshire Dales by buying and then re-branding what were previously known as High Peak Radio and Ashbourne Radio.
All of those frequencies will switch to Greatest Hits Radio on 1 Sep, airing mainly national programming but with a regional afternoon show. Meanwhile, Bauer added when confirming the acquisition had been completed last week, “listeners will continue to be served news bulletins carrying locally gathered stories along with local traffic bulletins and information”.
Commenting on this latest expansion of Greatest Hits Radio, Bauer’s Graham Bryce said: “Greatest Hits Radio is fast becoming one of the UK’s most loved radio networks providing local connections that we know our listeners highly value, along with our team of legendary broadcasters and a hugely popular classic hit format”.
“We’re so pleased to be able to bring the station to even more of our listeners in Greater Manchester and Derbyshire”, he added, “expanding access to the station across all broadcast platforms and ensuring a seamless experience whilst on the move”.
