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Bauer Media unveils new online stations and podcast

By | Published on Thursday 15 August 2019

Bauer Media has announced details of the next phase in what it calls its “digital audio innovation product strategy”. Which mainly means launching online radio stations and podcasts.

The media firm will launch seven new online stations, all spin offs of existing brands Kiss, Kerrang! and Heat. There’s also a new Kiss-linked podcast being launched in partnership with The Prince’s Trust.

The new online radio outlets go by the name Kiss Dance, Kiss Garage, Kiss Ibiza, Klassic Kerrang! Radio, Kerrang! Radio Unleashed, Heat Radio School Disco and Heat Radio Soundtracks. And, in case you wondered, they will provide a “deeper genre-specific listen or distinctive nostalgic focus” compared to their parent stations.

The new podcast is called ‘Kiss Life: Let’s Talk About’, and will explore “issues that face young people today – from gangs to exam stress”. The new programme will come out monthly over the next five months, with the first edition tackling a particularly serious topic, that being the recent rise in knife crime among young people.

Says Bauer Radio MD Dee Ford: “The new digital station launches and Kiss podcast provide even greater choice for our audiences who seek more from the brands they love. Creating an even deeper more tailored listening experience, they also provide exciting new opportunities for advertisers seeking highly engaged valuable audiences”.