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Bauer secures another FM spot for Greatest Hits Radio in Greater Manchester
By Chris Cooke | Published on Monday 26 October 2020
Bauer Media has secured yet another FM outpost for its Greatest Hits Radio brand, this time in Oldham in Greater Manchester.
The new FM frequency has come via an acquisition of independent local radio station Revolution 96.2, which for a time was owned by the DJ Steve Penk.
The station’s current owners, Credible Media, also bought local newspaper The Oldham Evening Chronicle in 2017 and say that they are selling their radio station now so that they can focus their efforts on the Chronicle.
Bauer’s Greatest Hits Radio is already available across Greater Manchester on AM, using the old AM frequency of the company’s now defunct Piccadilly Radio. It also has some FM outposts elsewhere in Greater Manchester, including Wigan and Bolton.
Confirming the latest expansion of the Greatest Hits network, Bauer Radio boss Dee Ford said: “Manchester’s diverse culture and rich musical history has always made it the perfect main broadcasting hub for the Hits Radio Brand Network”.
“Home to our studios in Castle Quay”, she went on, “Greater Manchester also remains a competitive market space, and so we’re delighted to be able to take this important step in ensuring our listeners have greater access to this growing brand, as well as creating scale for advertisers”.
Commenting on the deal from Credible Media’s side, MD Matt Ramsbottom said: “Media is a tricky business at the moment, this deal will help us focus on the Oldham Evening Chronicle brand and its digital development plans for the future. We would like thank Dee and the Bauer team and wish them all the very best with the Hits network”.
