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Business News Media
Bauer to launch Greatest Hits Radio
By Andy Malt | Published on Friday 16 November 2018
Having launched new pop radio station Hits Radio earlier this year, Bauer Media is now going one step further, launching Greatest Hits Radio in 2019.
While Hits Radio plays current pop hits for a slightly older audience, Greatest Hits Radio is aimed at listeners aged 40-59 who are “loving life more than ever before”, but don’t want any of that modern rubbish. They’ll instead get the biggest tracks from the 70s, 80s and 90s.
Group Managing Director of the Hits Radio Network, Graham Bryce, comments: “This audience are ageless in attitude and seeking a station which connects to them and plays a real variety of upbeat classic hits. We know this network is capable of being one of the biggest in the UK, this presents another fantastic opportunity for the music industry and we are excited to roll it out nationally”.
Due to launch on 7 Jan, Greatest Hits Radio will be available nationally on DAB, as well as on FM in the West Midlands and Liverpool. You’ll be able to stream it online too, obviously.
