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Former Radio 1 chief joins Vevo in original content role

By | Published on Monday 12 October 2015


With Erik Huggers, a former BBC exec, now in charge of Vevo, the Sony/Universal-owned music video platform is bringing in another ex-Beeb man to head up its original content.

Andy Parfitt, who used to run Radio 1 and other yoof outlets for the BBC, is joining the music video provider, albeit with the slightly temporary sounding job title of Interim Head Of Content And Programming.

Parfitt will add some “velocity” to Vevo’s own content, Huggers says, and if there’s one thing I like in my content, it’s lots of velocity. “The development and support of our content and programming organisation continues to be a top priority for me”, said Huggers in an internal memo to staff. “Andy will add more velocity to out efforts to further differentiate in these areas for the future”.

Huggers went on: “In addition to running Radio 1 [Andy] also played critical roles of bringing BBC Radio into the digital world. I am confident he will help us further elevate our ability to produce and distribute great content that makes Vevo an even more attractive platform for artists, labels, brands and of course our audience”.