Business News Digital

Google launches free, ad-funded Google Play Music app

By | Published on Wednesday 24 June 2015

Google Play

Google has announced a new ad-funded freemium version of its Google Play streaming service, presumably called Google Play Access All Music But You Don’t Have To Pay Because It’s Free To Play Play Music Music. It means users in the US can now stream for free tracks from a 30 million song catalogue via a series of curated playlists or good old personalised radio. Basically it’s like Songza. Basically it’s Songza. You remember Google bought Songza, right?

Said Google announcing the new service: “Our team of music experts, including the folks who created Songza, crafts each station song by song so you don’t have to. If you’re looking for something specific, you can browse our curated stations by genre, mood, decade or activity, or you can search for your favourite artist, album or song to instantly create a station of similar music”.

Presumably licensed via American rights body SoundExchange on the labels side, given it’s limited to the US, the new service is available through web browsers now, with iOS and Android apps due to roll out later this week. Google is expected to use the freemium offer to upsell the paid-for Google Play streaming service, very much as Rdio already do by offering personalised radio for free and fully on-demand for dollars.

Meanwhile, here’s a tedious video.