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Great Escape Conference schedules published as more keynotes and conversations are confirmed

By | Published on Thursday 7 April 2022

The Great Escape 2022

The schedules for the CMU+TGE Sessions and the TGE Elevate programme at this year’s Great Escape Conference have been published today, alongside the news that PR legend Barbara Charone will be in conversation during the event, discussing her upcoming memoir ‘Access All Areas: A Backstage Pass Through 50 Years Of Music And Culture’.

CMU will present three full-day strands as part of this year’s TGE Conference, putting the spotlight on music and education, music and data, and music and video. Each will be packed with insight presentations, case studies, practical advice and lively debate. The schedules for all three are now all available on the TGE website – with more speakers being added all the time.

The MUSIC+DATA strand – taking place on Thursday 12 May and in association with the BPI – will follow the ‘data journey’ taken by a newly released track – looking at how data is used to ensure that music gets played and musicians get paid.

It will also consider some of the data issues that negatively impact on the music industry – and in particular on the accuracy and efficiency of royalty payments – and put the spotlight on various initiatives and start-ups that have solutions to deal with those issues.

Further informing the data debate, AIM’s Gee Davy will present the Digital Distribution Switch Code – an industry best practice initiative for distributors to follow with their clients, which AIM has created based on recommendations made in 2019’s CMU-compiled ‘Distribution Revolution’ report.

Meanwhile MMF’s Annabella Coldrick will present her organisation’s latest work on song royalties as part of the MMF/CMU ‘Digital Dollar’ project, updating the ‘Song Royalties Guide’ that was published at the last in-person Great Escape in 2019.

The MUSIC+VIDEO strand – on Friday 13 May and also in association with the BPI – will provide a comprehensive guide to the sync market in 2022, with the latest trends and developments in sync presented by Sentric Music’s Patrick Cloherty, and debated by sync experts Jenn Egan from Eyeline Music, Joanna Gregory from Cavendish Music, Pete Kelly from BT Sport, and media composer Mark Gordon.

It will also look at the content artists need to stand out in a crowded market place, with practical advice on creating great video content from Olivia Hobbs at Blackstar Agency, plus artist managers Ameena Badley, Lauren Roth De Wolf and Bobby Brown. Meanwhile TikTok’s Head Of UK Artist Partnerships, David Mogendorff, will identify what it takes to gain momentum and engage an audience on the TikTok platform through a series of insightful artist case studies.

Alongside the CMU+TGE sessions, TGE delegates also get access to a series of keynote in conversations, a selection of panels presented by TGE’s industry partners, and the TGE Elevate programme for early career talent, which helps aspiring music professionals develop their careers both on and off stage.

This year’s keynotes include music PR legend Barbara Charone, who will be talking through the highlights and key moments of her career in the music industry ahead of the publication of her memoir’.

Charone spent the first half of her career as a music journalist working for NME, Sounds, Rolling Stone, Crawdaddy and Cream, before writing the authorised biography ‘Keith Richards: Life As A Rolling Stone in 1979’. She then moved into PR, working closely with artists including Madonna, Mark Ronson, Foo Fighters, Metallica, Depeche Mode, Texas, Rag’n’Bone Man, St Vincent, Pearl Jam, Olly Murs, Ray Davies and Rufus Wainwright.

Meanwhile – as announced last month – MP and culture select committee member Kevin Brennan, and musician and #BrokenRecord founder Tom Gray, will also be in conversation.

Gray will discuss the process of building the #BrokenRecord campaign from the ground up, while Brennan will talk about the Parliamentary inquiry which put the economics of music streaming firmly into the public spotlight. They will also both offer insight into how artists and songwriters can build on the momentum of what has been achieved so far.

You can check full schedules for the CMU+TGE and TGE Elevate strands on the TGE website here. Meanwhile to access all of this get yourself a delegate or conference pass here.