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HMV planning international expansion of retail website

By | Published on Monday 5 October 2015

HMV Digital

HMV is planning to launch its retail website in ten new, mainly European countries. The mail-order site was relaunched in the UK back in June, following a trial in Ireland.

According to HMV’s PR department, aka The Telegraph, this is a further sign of the retailer’s dramatic resurgence after being bought by Hilco two years ago. The revival has seen it open fourteen new stores in 2015, with three more planned before Christmas.

This latest international expansion follows that licensing deal which is taking the refreshed HMV brand into the Middle East market.