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Justin Bieber will release album in return for 20 million Instagram likes

By | Published on Tuesday 29 October 2019

Justin Bieber

How many likes is an album worth? 20 million, according to Justin Bieber. He says he’s willing to rush the completion of his new record if people give him enough inconsequential social media currency.

“If this gets 20 million likes, Justin Bieber will release an album before Christmas”, reads a new post on Bieber’s Instagram account. What happens if he doesn’t reach the target? Does he take the album outside and set fire to it in a bin? No, it’ll just take him longer to finish it.

In the caption for the image, Bieber clarifies: “Share it, like it, post in your story, I gotta see the demand … I’m almost done but your support will make me move faster”.

Apparently Biebs is so spoiled by social media that no less than 20 million likes will get him off his arse to put the finishing touches on the album. The joy of creating isn’t enough. Nor the joy of making of loads of cash once the new record starts streaming.

Actually, if anything, it sounds a bit like he’s got almost all the way to the end of the album making process and realised he doesn’t like what he’s done. But if people really want it, he’ll give it to them anyway and move on with his life.

Either way, in under 24 hours the post has received almost ten million likes, so we may well see this album before Christmas. Unless it turns out that he’s hoping to pay his studio bills with meaningless likes, which probably isn’t going to go well.