Katy Perry dispatches LP details via lorry

By | Published on Wednesday 31 July 2013

Katy Perry

Katy Perry has given her new LP a name, and that name is ‘Prism’. K-Pez advertised the title, and its release date (21 Oct) earlier this week via delicate means, charting a massive gold lorry emblazoned with the facts to drive through LA.

She later asked fans to take photos of the “‘Prism’ semi” in exchange for an ‘RT’, adding that LA was only the “first stop on the map” for the truck.

And if this isn’t digital PR innovation in motion, I don’t know what is.