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Minogue and Jenner go head to head for rights to the Kylie name

By | Published on Monday 29 February 2016

Kylie Minogue

Kylie Minogue has opposed a bid by Kylie Jenner to trademark the name ‘Kylie’ for US advertising purposes.

According to the World Intellectual Property Review, Jenner filed her trademark application in the US last year, with Minogue’s Australia-based business KDB filing an opposition last week. The singer, who already owns ‘Kylie’ trademarks for entertainment services and music recordings, says that the existence of two rival Kylie marks would cause confusion and dilute her brand.

I’m confused already, though mainly because I’m still not entirely sure who Kylie Jenner is. Luckily, Minogue is on hand to tell me, and anyone else who’s unsure, that the other Kylie is a “secondary reality television personality” who has received criticism from disability rights groups and African-American communities. So you can see why the singer’s not keen to be confused with celebrity-by-association Jenner.

Whether or not Minogue will come out of this dispute triumphant remains to be seen. However, this is probably just a warm up, as WIPR reports that Jenner also has a newer application pending for the Kylie name in connection with entertainment services.