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Mixmag’s print edition will remain paused until 2021, publisher confirms
By Chris Cooke | Published on Tuesday 30 June 2020
The publisher of dance music and clubbing magazine Mixmag has confirmed that the print edition of the title will not now return until next year. That confirmation followed the news that a number of journalists at the magazine had been made redundant in the last week.
The COVID-19 pandemic has hit most music magazines hard. Making money from music journalism was already a challenge – with the circulations of those titles still in print continuing to decline, while monetising even significant online audiences is tricky when so much ad spend goes to Facebook and Google.
Meanwhile, the COVID-19 shutdown has led to a slump in advertising in general and made it harder for print publications to get to market.
Both Mixmag and sister title Kerrang! paused their print publications in April as shutdown took hold. Meanwhile, free music mags Loud & Quiet and Crack both launched new subscription packages and appealed to their readers for financial support to help them stay in business.
Staff working on Q then braced themselves for closure after owner Bauer said it was reviewing the future of the title. Though last week the publisher said that, while it was closing another of its music mags, Planet Rock, it was now in talks to sell Q to a new owner who would keep it going.
Back at Mixmag, after various journalists announced their redundancies on social media, the MD of publisher Wasted Talent confirmed that the title’s print edition would remain paused for the rest of the year, though online operations – which reach a much bigger audience anyway – continue as normal.
Wasted Talent’s Nick Stevenson said: “Due to the global pandemic, Mixmag’s print magazine was paused in April and will remain paused until we bring it back next year. Although the print magazine makes up just a small part of our revenues, we are all immensely proud of it and we look forward to its return. Until then, Mixmag continues to reach over 100 million dance music fans every month through daily digital, social and video content from our sixteen international Mixmag offices”.
