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New partnerships team confirmed at Roblox
By Chris Cooke | Published on Monday 11 July 2022
Roblox has formally confirmed that Karibi Dagogo-Jack is now the company’s Head Of Music Partnerships. Said confirmation came as the gaming platform unveiled a revamped partnerships team, which includes other execs focused on TV, film, sport, fashion and beauty partnerships.
Dagogo-Jack – who, according to his LinkedIn profile, actually joined Roblox at the end of last year – basically takes over from Jon Vlassopulos, who was the firm’s Global Head Of Music until his departure in April. Prior to joining the gaming platform, Dagogo-Jack was Head Of Music Business Development at Spotify, and before that had stints at both Warner Music and Universal Music.
Elsewhere on the partnerships team, Roblox’s new Head Of Entertainment Partnerships is Todd Lichten, who joins from Meta, and will be responsible for forging partnerships in the film, TV and digital content domains. The rest of the partnerships team is made up of Winnie Burke as Head Of Fashion & Beauty Partnerships, Hayden Walling as Head Of Sports Partnerships, and Arvind Jayaram as Head Of Account Management, Partnerships.
They report into VP Of Global Partnerships Christina Wootton, who says: “We’ve seen a lot of success with top brands coming onto the Roblox platform, and our partnership work continues to accelerate as they experiment with new formats, launch persistent social spaces, discover new revenue streams, and push the boundaries of creativity”.
“The growth in the number of persistent experiences especially signifies long-term commitment”, she goes on, “and showcases that brands view our platform as the next-generation immersive social place for ongoing community engagement versus a place for one-time activations”.
