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Business News Labels & Publishers
Production music firm FreshTracks launches UK division
By Chris Cooke | Published on Wednesday 5 April 2023
Czechia-based Studio Fontana has announced the launch of a new UK outlet for its production music business FreshTracks, headed up by John Clifford, who previously held senior roles in the production music divisions of both BMG and Universal Music.
FreshTracks already operates in multiple European markets. The new UK business will make music available to audio-visual producers under the production music licences administrated by collecting society MCPS.
“Alongside its own repertoire”, an official blurb states, “FreshTracks Music UK will sub-publish select quality production music from international labels, expanding the offering of the wider FreshTracks Music network that already operates in ten European countries”.
“Like the rest of the FreshTracks network”, it adds, “the business is powered by a proprietary search platform – created in-house by a team of developers at parent company Studio Fontana – a unique search and discovery experience that utilises intuitive UI and AI features to make finding, reporting and licensing production music easy for TV, film and advertising”.
After departing BMG at the end of 2021, Clifford set up his own consultancy business True Road Music, which he will continue to run alongside his new role at FreshTracks Music UK.
He says: “After decades in the production music industry and a year working with many other great businesses via True Road, more than ever I’m looking for talented and innovative partners who marry the music at the core of our business with progressive technology and people”.
“Over some three decades, the Studio Fontana and FreshTracks Music businesses have evolved in a continually impressive way”, he goes on. “I’m proud to lead the new UK division in this vital chapter in the FreshTracks expansion, and I look forward to welcoming new colleagues, label partners and clients”.
Studio Fontana Co-Owner Martin Nedved adds: “Combining Studio Fontana’s strong and established operation and John’s exceptional track record in the UK market and beyond, along with our superior technology platform, puts the FreshTracks Music UK business in a strong position that I have no doubt will grow with stunning quality and quantity”.
