This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Industry People Marketing & PR
Sammy Andrews joins Entertainment Intelligence
By Andy Malt | Published on Wednesday 2 March 2016
Former Head Of Digital at Cooking Vinyl, Sammy Andrews, has been announced as a new Director of data firm Entertainment Intelligence. The company has developed a new platform, currently at the beta stage, for navigating the immense amount of data produced by artist activity these days.
“It is no secret that I’ve spent a lot of time over the years speaking publicly about the incredible wealth of data we are generating as an industry”, says Andrews. “And how ludicrous it is that so many organisations and sectors within the business still don’t understand it, don’t have the facilities or resources to process it, or the ability to use it to make informed decisions to drive revenue and efficiency. Entertainment Intelligence offers all sectors of the industry an answer to these problems”.
Existing EI director Erik Gilbert will also join the company full time in an executive capacity, having stepped down from the board of Essential Music & Marketing.
Confirming all this, EI founder Greg Delaney commented: “We are delighted to welcome Sammy to EI and benefit from Erik’s wisdom full-time. Their collective knowledge and understanding of the needs of the music business is unparalleled”.