Brands & Merch

Snoop criticised for promoting alcopop

By | Published on Friday 25 March 2011

Snoop Dogg

Snoop Dogg has been criticised for promoting a new caffeine-rich alcopop range being launched in the US called Blast by Colt 45.

The new alcoholic fruit drinks range from the Pabst Brewing Company had already been criticised over allegations it was targeting young people, and those critics have now lashed out at Snoop, who is seen posing with a bunch of scantily clad young women in a promotional video for the new beverage line.

According to, one critic, writer and activist Paul Scott, noting that Pabst Brewing has named its drinks range after a gun, told reporters: “It’s called Colt 45 Blast because they are trying to blast the minds of our young people. Snoop Dogg, of all people, you should know what alcohol has done to all oppressed communities … when you put a Colt 45 to your mouth [to drink], you are really putting a Colt 45 to your brain”.

Neither Pabst nor Snoop have responded to the criticism. The drinks launch next month.