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Business News Digital
Soundrop announces closure as Spotify discontinues app support
By Andy Malt | Published on Thursday 13 November 2014
Social listening app Soundrop, which allows users to collectively listen to dynamic playlists on Spotify and Deezer, has announced that it will shut down at the end of the year, after Spotify finally confirmed the discontinuation of third party apps within its desktop software.
In a statement this morning, Soundrop said: “This news is of course disappointing for our fans and partners, but not unexpected by us. At the beginning of the year we transitioned our business to focus on a new marketing platform for labels and artists called Show.co. Much like the Soundrop product did originally, Show.co has quickly gained momentum. Many of the world’s most successful labels and artists use Show.co to achieve stellar results”.
Show.co is the new digital marketing platform launched by the company in July this year, which provides tools to help grow fanbase, promote online content and engage with fans. Speaking to CMU, the company’s Thomas Ford said: “Show.co has been used by hundreds of artists and labels. Röyksopp ran a big campaign recently. Polydor France, Warner Norway, Republic Records in the US all use Show.co. Polydor France has used Show.co for Enrique Iglesias, Tove Lo, Maroon 5 and about 30 other artist campaigns”.
The original statement continues: “As for the Soundrop core technology we’ve already created, we see a tremendous future for several components as well as our playlists in Spotify, which are among the most popular in their genre. We will have more to share on that subject soon”.
On the decision to shut down the Soundrop service entirely, including non-Spotify iterations, Ford told CMU: “We would have liked to have kept it in Deezer and on the web, but it was a matter of the resources necessary to keep it running, especially as we put most of our emphasis on Show.co. Most of our users are on Spotify, and when we looked at the remaining users and the resources we needed to support them, it was a difficult decision but also the logical one”.
He added: “We saw a very bright future for apps when we started, but we also understand Spotify’s position and their strategy. When the announcement came, it was not much of a surprise”.
Soundrop will finally shut down on 31 Dec, so make the most of it before then.
