Artist News

Spice Girls musical Viva Forever to close in June

By | Published on Friday 3 May 2013

Viva Forever!

The Spice Girls’ West End musical ‘Viva Forever’ is to close at the end of June. Conceived by ‘Mamma Mia’ producer Judy Craymer and written by Jennifer Saunders, the show received terrible reviews upon opening in December – producers attempting to make the best of it with a bold advert listing five one star critiques that talked up how much ‘the fans’ had enjoyed it.

That and numerous changes to the script and performances made to the show in the months following its opening were, it turns out, not enough to keep the production afloat. It will now close on 29 Jun having made at a loss of at least £5 million, according to The Daily Mail. Originally expected to be a triumphant success, the Piccadilly Theatre had been taking bookings up to next February.

In a statement, the Spice Girls said: “We want to thank the cast and all the fans for their support, and although ‘Viva Forever’ won’t continue in the West End we are thrilled that the thousands of people who came to the show had as much fun as we did”.

Perhaps all is not lost though, the words “won’t continue in the West End” do suggest it might continue somewhere else. Geri’s shed, perhaps.