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Business News Digital
TikTok launches Creator Next hub, adds new monetisation tools
By Chris Cooke | Published on Thursday 2 December 2021
TikTok yesterday launched Creator Next, a new hub via which creators on the video sharing platform can access existing and new monetisation tools.
Most of the social media and user-upload platforms now offer the more industrious creators online various different tools via which they can monetise their content. With the different platforms competing to keep the most popular online creators and influencers posting on their services, most of those platforms have been busy expanding the monetisation options they offer of late.
The key monetisation tool on TikTok to date is linked to livestreams on the platform, allowing users to basically tip creators during any one livestream via some good old digital gifting, ie the user gives the creator a digital gift which can then be converted into cash.
Similar tools are now being added so that users can also hand over digital gifts to creators on short form videos in the main TikTok feed, or – if they prefer – they can just directly tip their favourite TikTok content makers via each creator’s profile page.
All of these will now sit within the Creator Next hub, alongside the TikTok Creator Fund, which makes direct payments to popular video creators, and the TikTok Creator Marketplace, which connects creators to brands looking to spend money with influencers.
From a music perspective, all of these tools are in addition to any royalties paid by TikTok to labels, distributors, publishers and collecting societies for the recordings and songs that appear in videos on the platform.
It’s mainly TikTok influencers and creators who rely heavily on the various monetisation tools that are now part of Creator Next – although artists in the music community can also generate additional income by interacting with fans in a similar way on the platform.
In terms of who can participate in all this, TikTok says in a blog post: “To be eligible to participate in TikTok Creator Next, creators must be eighteen years of age or older, meet minimum follower requirements (which can differ depending on region), have at least 1000 video views in the last 30 days, have at least three posts in the last 30 days [and] have an account that is in good standing with Community Guidelines”.
Creator Next is currently available to creators in the US, UK, Germany, France, Italy or Spain, with Canada and Australia to be added soon. Though, for now, the direct tipping tool is only available in the US.
