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Business News Digital Labels & Publishers
TuneCore launches new service with no upfront costs to get tracks into social music libraries
By Chris Cooke | Published on Wednesday 17 November 2021
DIY distributor TuneCore has announced a new Social Platforms service that will allow artists to get their music into the in-built music libraries on YouTube, TikTok, Instagram and Facebook with no upfront costs. This will allow artists – TuneCore says – to start building an audience for their music on those platforms, ahead of formally releasing tracks on the Spotify-style streaming services.
Obviously DIY artists can directly upload content to their own pages and profiles on these platforms, but by getting their tracks into the in-built libraries it is easier for other people to use their music in their videos too. Plus the artists are officially in the system and can therefore benefit from any monetisation options.
Under the standard TuneCore model, artists pay an upfront fee to get their music delivered to all the digital platforms and then earn 100% of any royalties subsequently generated. With the Social Platforms service there will be no upfront cost, and instead, “TuneCore will participate in a small share of revenues generated by the tracks on the platforms”.
Says TuneCore CEO Andreea Gleeson: “In the past few years, social media platforms like YouTube, TikTok, Instagram and Facebook have become the first stage for music discovery, providing a new way for music creators to start building audiences and accelerate discovery and virality”.
“With the launch of distribution to Social Platforms”, she adds, “TuneCore is offering a one-stop solution for artists to release and monetise their music on key social media platforms with no-upfront fee to provide an easily accessible launchpad for creators”.
