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You can now delete that free U2 album from iTunes, in the unlikely event that you weren’t overjoyed to receive it

By | Published on Tuesday 16 September 2014


Hey, it turns out it wasn’t only the retailers who were annoyed by U2’s freebie album. No, some iPhone owners also weren’t best pleased to find Bono et al’s new record on their devices, with no more warning than blanket news coverage. Who knew? Someone should write another 60,000 opinion pieces to make us aware of this fact. It’s alright though, because Apple is making it easier to delete it.

Of course, you will already have read 36 different articles telling you how to remove ‘Songs Of Innocence’ from your iTunes account, so this news has probably left you slightly bemused. But clearly you weren’t paying attention, because the best you could previously do was to hide the ‘purchase’ down the back of the iTunes sofa, ready to be pulled out again when you come to your senses. What Apple is offering now is FULL ABSOLUTE DELETION.

“If you would like U2’s Songs of Innocence removed from your iTunes music library and iTunes purchases, you can choose to have it removed”, says a new dedicated U2 deletion page on the Apple website. However, it warns: “Once the album has been removed from your account, it will no longer be available for you to re-download as a previous purchase. If you later decide you want the album, you will need to get it again. The album is free to everyone until 13 Oct 2014 and will be available for purchase after that date”.

So, think long and hard before you click this link. Long and hard. Looooooooong and… what do you mean you clicked it ages ago?