Associated Newspapers are expanding their freesheet brand Metro with a new free magazine targeted at female commuters in London. The new weekly titles will be distributed during rush hour each Monday from the New Year, and are most likely to compete with those Ms London type mags people try to thrust into your hands in the capital - editorially Associated are hoping for something slightly more upmarket, but in terms of advertising they will also focus primarily on the sectarial recruitment sector.
Metro MD Steve Auckland told reporters: "This is a highly targeted brand extension and we are confident that a profitable gap in the market exists for a Metro quality recruitment magazine primarily aimed at PA, secretarial and admin staff. It will benefit from Metro's strong brand values and editorial expertise which we have built successfully over the last five years."