Rick Astley has welcomed a trend that is apparently called 'Rick-rolling' in which YouTube users set up intriguing or newsworthy sounding postings on video sharing websites which actually link to Astley's eighties hit 'Never Gonna Give You Up'. As a result the video has been getting millions of hits.
Asked about the phenomenon, he told the LA Times: "It's a bit strange to have videos of when you were a young guy out on the internet. It makes me laugh - I'm sure it annoys a lot of other people. [But] it's a bit spooky. It's just one of those odd things when something gets picked up and people run with it. That's what's brilliant about the internet".