London based classical publishers Boosey & Hawkes have appointed Lucy Heyman, previously of the Show Me How To Play educational website, to the role of Digital Sync Manager in their sync team.
Boosey & Hawkes' Head Of Consultancy, Natasha Baldwin, to whom Heyman will report, said this: "We have seen our sync activities in the digital space grow hugely in recent times and it was time to get someone in who could specialise in this area. Lucy comes to us with a wealth of online experience and has some great ideas about how we grow our digital sync business. We already have great relationships with the key digital marketing agencies and Lucy is going to be instrumental in developing our offering moving forward".
Although B&H is a market leader in classical music, it also represents some pop and rock music in the sync domain.