Vivendi Universal has been given a boost by investment bank Morgan Stanley who say they have been impressed by the demand for its US entertainment assets. As a result the firm's credit rating has been increased from "underweight" to "equal-weight".
The Morgan Stanley report reads: "Our new valuation of Vivendi Universal Entertainment reflects the premium that buyers of US media assets appear to be prepared to pay in the current environment, reflecting strategic value and potential synergy realisation."