Sep 27, 2023 1 min read

Bauer appoints new chief at its pan-European audio business

Bauer Media has appointed a new President at its audio business, which includes the firm’s extensive network of UK radio stations

Bauer appoints new chief at its pan-European audio business

Bauer Media has appointed Vivian Mohr as President of its audio business, which has operations in a number of European markets and includes the firm's extensive network of radio stations in the UK.

He takes over from previous President of Audio Richard Dawkins, who announced he was departing the company earlier this month because of "differing ideas around the next phase of transformation" between him and Bauer Media Group CEO Yvonne Bauer.

She said at the time: "While I’m confident this change is for the best, it is very difficult to lose Richard. This decision has been incredibly challenging for us both, as we deeply respect and appreciate each other as colleagues and professionals".

Mohr moves over from Bauer's online comparison platforms division, where he was CFO and COO, and which has just announced a merger with the equivalent division of the Netrisk Group. Both companies operate various online comparison platforms in Central and Eastern European markets.

Confirming Mohr's new job, Bauer says that - as President of Audio - "Vivian is, in a way, returning to his roots in media strategy and performance management. He led the integration of two of Switzerland’s largest radio chains, supported bolt-on acquisitions of regional stations and managed the landmark acquisition of the country’s largest private TV broadcaster".

Mohr himself adds: "I was very honoured to be approached by Yvonne regarding this role. Bauer Media Audio has incredible potential - both in traditional business and in digital. And it will be an inspiring challenge to set up and implement a transnational and future-oriented strategy together with the talented Audio teams. I look forward to bringing my skills and broad experience to the role".

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