Aug 30, 2023 1 min read

Bauer extends Greatest Hits Radio to FM in the East Midlands

Bauer will repurpose Gem Radio's FM frequency for priority brand Greatest Hits Radio while Gem Radio - and its Breakfast Show With Jo & Sparky - will find a new home on DAB.

Bauer extends Greatest Hits Radio to FM in the East Midlands

Bauer Media has announced yet another extension of its Greatest Hits Radio network, which will arrive on FM in the East Midlands from October.

It will take over the frequency currently used by Gem Radio, the local station Bauer acquired back in 2016 as part of its purchase of independent radio company Orion Media. Gem – which is part of Bauer’s Hits Radio network – will continue to operate but only on DAB and online.

Bauer, of course, has prioritised the expansion of Greatest Hits Radio for some time now, putting it onto various FM frequencies around the country that were previously used by other Bauer-owned stations.

Confirming the latest switchover, Bauer Media’s Gary Stein says: “Following Ken Bruce’s arrival at Greatest Hits Radio earlier this year there’s been a huge desire from FM audiences to be able to listen to his show along with the rest of our fantastic programming – evidenced by the station’s latest RAJAR [official listening] figures”.

“This change means that listeners in the East Midlands can enjoy greater access to the station”, he adds, “whilst Gem Radio’s audience can continue to enjoy the station, including the ‘Breakfast Show With Jo & Sparky’, on DAB digital radio and online”.

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