Jun 2, 2008 • 1 min read

Bauer get to expand Magic on digital

OfCom has approved Bauer's plan to expand the Magic brand onto digital, replacing Kiss and Smash Hits on multiplexes in 21 new areas.

OfCom has given the go ahead for Bauer Radio to further expand the Magic brand on digital, by dropping its Kiss digital station off 12 local digital radio multiplexes and its Smash Hits service off a further 9 multiplexes, allowing Magic to go on air, via DAB, in 21 new areas. Which is great news. For Kiss hating, Smash Hits dissing, Tragic FM fans.

OfCom have also given the go ahead for Bauer to change the format of Smash Hits radio on the digital multiplex in Central Scotland. I've no idea what to, though some reckon that once Global have finalised their takeover of GCap they will relaunch Xfm Scotland as a new Galaxy station, so it might be an attempt to pre-empt that youth station relaunch by refreshing their own youth proposition in the region (though the Kiss format would presumably compete better with Galaxy).

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