BBC Chief Content Officer Charlotte Moore has announced a restructuring of the senior BBC Radio & Music team. Commissioner Of Pop Lorna Clarke becomes Director Of Music, while Controller of BBC Radio 4 and 4 Extra Mohit Bakaya becomes Director Of Speech.
The aim of this latest reshuffle is, apparently, to retain listeners on the BBC’s conventional radio stations while also growing use of the BBC Sounds app. Controller Of BBC Sounds Jonathan Wall also gets a slight change of job title - becoming Director Of BBC Sounds - and will work alongside Clarke and Bakaya to grow audiences across BBC audio.
“Our distinctive radio stations are loved by millions and we are reaching new listeners too as we grow BBC Sounds and innovate digitally”, says Moore. “Now we want to do even more for our audiences so that when they come to us, they’ll not only find their favourite shows but also discover new audio from us, however and whenever they choose to listen”.
Achieving that, she reckons, requires the various BBC audio teams working more closely together and “putting audiences truly at the forefront of our plans, exploring every untapped opportunity that exists to create brilliant content for them, both live and on demand”.
The new structure also sees Controller of Radio 3 and BBC Proms Alan Davey move into Clarke’s team, while Controller of Radio 5 Live and Radio 5 Sports Extra Heidi Dawson will join Bakaya’s team.