The BBC should be "more ambitious and innovative" in its programming. Not my words, I should stress, but the words of BBC viewers and listeners. Not all of them, but the 4500 surveyed by the BBC Trust, that newish committee that now oversees the running of the Corporation. The results of its audience research appear in the latest BBC annual report, the first one published since the Trust replaced the Board Of Governors. Summarising their research, BBC Trust chairman Sir Michael Lyons says: "The core message from our report is that the area where there is a significant and noteworthy gap between public value and their perceived performance is under the heading of innovation. People want to be constantly challenged by new and exciting programmes but this an area where there's a gap in perceived performance". So there you go, all you BBC types, be more "ambitious and innovative". Or you could just all fire yourself and bring in a load of new people who, probably by definition, would be innovative. That might work also.
Jul 4, 2007
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1 min read
BBC should be more "ambitious and innovative"
Audience research in the BBC Trust's annual report found viewers want the Corporation to be more innovative, chairman Sir Michael Lyons said.